Buxton Water: London Marathon pitch

Being a major water brand in the UK and a sponsor of London Marathon for over 10 years, Buxton Water wanted to know whether or not it would be worth it to resume their sponsorship. For this project, my group and I conducted multiple research methods to gain people's insights which includes: vox pops, focus groups, love/breakup letters, and desirability tests.

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Using the insights we gained, we created a creative brief and video pitch for Buxton Water, convincing them to continue their sponsorship for the London Marathon.